About us
We are the first and only financial planning firm in Canada catering to anglers and hunters. We understand our clients’
passions and they understand ours – and that’s why it works.
In the world of the great outdoors, an outfitter is a professional guide or guide service that provides clients with access to opportunities and experiences that can be difficult and costly to obtain on their own.
With our three decades of financial services experience, and a lifetime of fishing and hunting experience, we help you avoid the pitfalls – so you can get the absolute most out of every opportunity in all worlds.
Sometimes the best laid plan just isn’t enough. Even with the best equipment, winning on the water or in the field is never a guarantee. For those at the top of their game, it’s preparation, experience, and trusted advice that lead to success. The same is true when it comes to your money.
We are your financial outfitter – guiding you every step of the way.
Let’s go fishing or hunting.
Let’s talk about how money really works.
Drop us a line to start a conversation!
“You can’t do that.”
“You will never succeed at that.”
“Why are you doing that?”
That’s what Scott Morrow heard one too many times growing up. It’s what drives him so hard to create opportunities for himself, his family, his friends and his clients.
Fundamentally, he believes that everyone deserves every opportunity – and that once identified, you take advantage of them.
Scott A Morrow CEA, CLU
Owner & Head Guide, Outfitter Financial Inc.
As Scott says,
“I don’t do anything halfway. I fully commit.”
And commit he has: Winning his first professional fishing tournament at age 19, Scott went on to Bay Street – and over the course of a 28-year career, became a national authority on the use of life insurance as an asset class in financial planning.
All while being an intense student of whatever game he is playing. All while being unapologetically country at heart – meaning, for example, that fishing and hunting has always, always, been a central feature of his life.
In 2021, Scott committed to the logical next phase: embracing his double-barrelled passion for how money really works and the great outdoors by launching Outfitter Financial as its Owner and Head Guide.
As he puts it,
“The fishing and hunting community has given me so much in my life. Now I’m on a quest to give back, by Guiding Anglers and Hunters to Wealth and Beyond™.”
Scott is married to his best friend Daisy, and between them they have four children. Renowned as always real, Scott in his Bay Street days was the rare driver of a GMC Sierra in the Toronto Financial District, and on many occasions treated colleagues at the Sun Life corporate head office to a lunch of moose stew.
He is also known for taking the time to understand what is meaningful to other people. Asked to sum up Scott in a single word, one client did it this way:
“Trustworthy. Because I totally trust that he will guide us where we want to go.”
Where will the Outfitter office be?
My office is in the field, in the woods, or on the water.
On my boat or your boat.
I want to be with my clients and create a one-of-a-kind environment for them. I love taking people and introducing them to my craft, whether it’s fishing, hunting, or finance, and guiding them to the best opportunities – in the ultimate position to enjoy life.
Brand foundation
If you are an angler or hunter, or might be interested in becoming one, we are your outfitters.
Core purpose
Why we do what we do
We believe that everyone deserves every opportunity in life.
Vision
Where we are going
To leave a legacy to the fishing and hunting community that has given me so much.
Mission
What we do every day
We deliver an environment that helps anglers and hunters identify, enjoy and protect life’s opportunities and adventures.
Position
How we are different
A double-barrelled passion for how money really works and the great outdoors.
Character
Our voice
We:
- Take the fear out of finance
- Have very deep technical knowledge
- Advocate for the truth
- Are real and rooted
- Have an immense appreciation and curiosity for entrepreneurs
Values
What we believe
- Respect for nature
- Respect for people
- Never, ever ego
- Student of the game
- Better together
Our promise
Guiding Anglers and Hunters to Wealth and Beyond™
